One brand. One category. One season.
Lily House Studio is a creator-led media studio building original programming environments for the next era of media.
A protected position inside Season One
Six category-exclusive Founding Partner positions are open for companies with a credible function inside the journey. Each position is built for recurring presence across a defined season, with In Search Of… Healing as the flagship entry point.
Six protected categories · Mobility · Destination · Outdoors · Movement · Stays · Recovery
Category exclusivity · Reserved programming inventory · Tailored scope
Creator intimacy meets studio infrastructure: original IP, recurring programming, audience relationship, and commercial inventory.
In Search Of… Healing. Seven episodes across the American West. In production and premiering in 2027.
Six protected Season One territories. One selected Founding Partner in each category.
Reserved programming inventory across relevant distribution lines, with exact scope tailored after fit.
Creator-led studio · Flagship in production · Six protected categories · Season-long context
In Search Of… Healing
After an accident changes her relationship with movement, filmmaker Jhaynane Bastien hikes across the American West to explore what healing can look like in real time.
episodes across the American West
destinations carrying the Season One journey
Season One in production
private series reel available for qualified conversations
The flagship opens the world.
The road, trail, recovery, travel, preparation, rest, and return create real functions that brands can credibly support. The flagship is the entry point; the commercial opportunity extends across the larger Lily House Studio programming environment.
The road gets her there. The trail is the test. Recovery is the story.
The asset is the relationship.
Historical performance demonstrates reach at scale. Current platform analytics show a predominantly female, U.S.-led audience concentrated in the 25–44 life stage.
Historical TikTok comment volume.
Historical TikTok post views.
Historical TikTok traffic from For You.
Current Instagram audience; 79% U.S.-based.
Historical creator-platform performance is context, not a guarantee of current or future partner results. The Kit includes the fuller cross-platform profile, time-period context, and geography.
The numbers establish scale. The response shows relationship.
A season creates more room than a post.
Recurring programming gives a brand more opportunities to build recognition across time, formats, and relevant contexts while Lily House Studio protects the editorial coherence that makes the audience relationship valuable.
Technology changes.The jobs usually don’t.
Cable became streaming. Streaming expanded into social distribution. Audiences moved. The underlying media work remains familiar.
A Founding Partner enters this programming environment through one protected Season One category and a negotiated mix of reserved programming inventory.
Ideas and stories designed to become durable intellectual property.
Recurring formats and slates that build audience habit.
Multi-platform distribution where audiences already watch, read, and gather.
Direct connection and community loops that compound over time.
Defined opportunities for brands to participate inside programming.
One season. One category. Reserved programming inventory.
A Season One Founding Partner secures one category-exclusive programming position with reserved programming inventory across relevant Lily House Studio distribution lines.
One protected Season One territory with Founding Partner recognition.
Defined opportunities across flagship, companion, short-form, commercial, and contextual programming.
Editorially credible presence inside In Search Of… Healing where story and category naturally align.
Multiple relevant audience touchpoints that allow recognition and meaning to build over time.
Reporting tied to delivered programming, with asset usage and commercial rights defined in the final agreement.
Exact inventory, rights, measurement scope, pricing, and commercial terms are tailored after category fit is established.
A brand can move through the programming environment.
A Founding Partner relationship can live across a connected studio environment. Each distribution line plays a distinct role in building visibility, depth, and connection over time.
The objective is familiarity across time, formats, and relevant programming contexts. The Kit maps the full Season One environment.
Six protected territories.
Each position maps to a distinct function inside Season One. The Kit shows how each territory connects to the larger programming environment and commercial scope.
Mobility · Destination · Outdoors · Movement · Stays · Recovery
01MobilityThe road between attempts.View the territory
Travel between places, access, preparation, independence, motion.
02DestinationThe decision to go.View the territory
Travel discovery, journey planning, place, and the decision to go.
03OutdoorsWhat makes the trail possible.View the territory
Gear, route utility, safety, navigation, access, stewardship.
04MovementThe body doing the work.View the territory
Training, footwear and apparel, pacing, adaptation, restraint, return.
05StaysWhere the journey lands between attempts.View the territory
Lodging, rest, food, reflection, recovery, and reset.
06RecoveryWhat changes the decision to try again.View the territory
Sleep, hydration, body literacy, stress, emotional support, readiness.
The category opens the commercial conversation. The Kit shows how the protected territory connects to programming, audience context, rights, measurement, and next steps.
Clear roles protect the programming.
Lily House Studio retains final editorial authority and original IP.
One selected Founding Partner holds each category for the agreed Season One term.
Each commercial expression begins with a credible function for the audience, category, story, and format.
Inventory, objectives, approvals, rights, measurement, production requirements, and scope are negotiated directly.
Let’s start with fit.
Review the Kit first. If there is alignment, the conversation moves through four clear stages.
Understand the brand, category, and objectives.
Confirm the most credible territory and programming contexts.
Outline a Season One opportunity built for the brand.
Finalize scope, timing, approvals, rights, and next steps.
Request the Season One Founding Partner Kit.
The Kit includes the studio model, flagship context, six protected territories, programming environment, cross-platform audience profile, commercial position, rights and measurement framework, and next-step process.
Built to circulate internally across brand, media, partnerships, procurement, and leadership teams.
Commercial requests are reviewed personally by Jhaynane Bastien, Founder & Studio Director.